The resort real estate market is showing strong signs of recovery and long-term breakthrough potential. However, today’s customers are increasingly prioritizing projects that focus on sustainability, emphasizing personal wellness and experiential living.

The Affluent Turn to Green Living and the Rise of “Mature Luxury”

In the U.S., the most sought-after land by the ultra-wealthy isn’t located in the bustling heart of New York City. Instead, it’s in Sagaponack, a coastal haven in the Hamptons on Long Island’s east end. Revered as a “paradise island,” it captivates the elite and celebrities alike with its mesmerizing scenery, evoking the serenity of a secluded second home in perfect harmony with nature.

In South Korea, while Gangnam is famed for its vibrant and glamorous lifestyle, the true gem lies in Pyeongchang-dong – nestled at the foot of Bukhansan Mountain near Seoul. This area has become the most coveted residential zone, where affluent homeowners seek tranquility amidst lush greenery tucked under gentle canopies of trees.

Recently, the trend of integrating sustainable nature into luxury real estate – often referred to as “mature luxury” – has been rising in prominence. Today’s accomplished and seasoned buyers are moving away from ostentation, seeking instead a refined elegance and intrinsic value.

They aspire to affirm their status through upscale properties while finding a genuine second home: one that delivers real-life comfort – luxurious, well-appointed, and harmonized with nature to elevate both wellness and peace of mind.

Such properties often meet key criteria: perched on hillsides, nestled by forests, or facing the sea, they offer a healing, liberating atmosphere for the homeowner. At the same time, they must stand out with world-class amenities, yet remain in harmony with the local identity and natural surroundings.

Binh Chau Awakens the “Mature Luxury” Trend in Vietnam

In the dynamic and highly competitive landscape of resort real estate and second homes, the debut of Lagoona Binh Chau Resort Village has made a distinctive mark. The project introduces a vibrant presence to the market, embodying the global “mature luxury” trend within Vietnam’s high-end real estate scene. Lagoona Binh Chau Resort Village is deeply rooted in local cultural values and committed to preserving pristine nature – timeless assets sought after by the elite, especially in Asia.

Binh Chau takes a differentiated approach by focusing on conservation, connection, and the elevation of its untouched natural beauty. The area boasts a rich ecological tapestry of hot springs, forests, wetlands, rivers, and beaches. This reveals the project’s unique vision: Lagoona Binh Chau Resort Village artfully blends Eastern sensibilities with international standards.

Additionally, under the master plan of Ba Ria – Vung Tau province, Ho Tram – Binh Chau is poised to become an international resort hub, supported by major infrastructure projects such as Long Thanh International Airport, the Bien Hoa – Vung Tau expressway, and the coastal route linking Vung Tau – Ho Tram – Binh Chau. Together, these developments are shaping a new identity and fostering sustainable connectivity with surrounding urban areas.

Binh Chau’s approach – “honoring local essence while embracing global trends” – aligns perfectly with the mindset of the mature, affluent class seeking “mature luxury.” The area is forecasted to become a promising destination for Vietnamese investors.

How is Lagoona Binh Chau Resort Village the “perfect fit” as a second home for affluent Vietnamese?

Unlike many other resort projects that only capitalize on one or two natural elements, Lagoona Binh Chau Resort Village boasts a diverse collection of resort real estate types immersed in pristine nature – from beaches, lakes, and ancient mangroves to parks and forests. This place not only offers a luxurious living space but also a range of unique year-round activities, filled with vibrant energy.

Lagoona Binh Chau Resort Village is ideally located for easy access to residential areas and nearby amenities such as markets, hot springs, Phuoc Buu forest, and health care centers. At the same time, it partners with renowned international brands like Dolce and Wyndham, delivering services and experiences rich in local culture while still meeting world-class luxury standards.

With full legal transparency and rapid development progress, Lagoona Binh Chau Resort Village is expected to strongly appeal to discerning investors.

Nguồn:
https://reatimes.vn/tam-diem-binh-chau-giua-xu-huong-mature-luxury-quan-niem-ve-bds-nghi-duong-hang-sang-dan-thay-doi-202240712151750062.htm